Commentary

Loaner kits tie up cash

The issue isn’t tracking loaner kits, it’s understanding how much capital they quietly absorb, and for how long. When loaner kits are managed as part of the wider supply chain, teams protect availability and release working capital.

Commentary

Learnings from 2025

As we close out the year, I wanted to share some reflections as I take stock on some of my key learnings. I don’t think there is anything profound here but just a back-to-basics reminder that in this modern AI age, we can forget that ultimately it all about people!

Commentary

Post Peak Recovery & Cashflow Unlock

When peak season ends, the real decisions begin. Christmas is over, but the consequences aren’t.January brings excess inventory, cash under pressure, and Q1 plans built on assumptions that no longer hold.

Commentary

Goldiilocks Supply Chain Insights

This weeks hashtag#GoldiilocksInsights looks at the practical day to day questions supply chain teams can ask directly in Goldiilocks using our Generative AI Assistant.

Commentary

Probabilistic AI for Retail's "Just Right" Supply Chain

Retail margins are tighter, shopper expectations are higher, and volatility is now the norm. Goldiilocks helps retailers find the “just right” balance — profitable, predictable, and precise.

Commentary

The Intelligent Chain: 10 Questions in 10 Minutes with Paul Seymour

1. What first sparked your interest in sourcing and supply chain, and how did that early curiosity shape the path you’re on today? I've always been a problem solver and I've always been interested in how things are made. My two favourite subjects at school were geography and economics - they have shaped everything about the path I'm on today; from process to working capital.

Media

FORBES : Decarbonizing The Industrial Sector

Forbes is right: Industrial decarbonisation won’t happen through policy alone - it requires intelligence.

News

How AI Is Transforming Supply Chain Operations in 2025 (Inbound Logistics)

Inbound Logistics highlights a clear trend for 2025: organisations using AI are gaining sharper visibility, smarter inventory decisions, and more resilient operations.

Media

Goldiilocks Insights

This weeks Goldiilocks Insights looks at the practical day to day questions supply chain teams can ask directly in Goldiilocks using our Generative AI Assistant.

Commentary

Trust Two

In this video, we look at how agentic AI is evolving from a passive tool into an active partner that understands context, learns from feedback and supports human decision making across complex supply chains.

Commentary

Trust One

Every great decision starts with trusted data. In this video, we explore how Oii.ai builds that foundation through advanced data handling and intelligent automation.

News

The intelligent chain 10 questions in 10 minutes with Moshe Wolfson Head of Sales

We are thrilled to welcome Moshe as Sales Head – Europe. 👏 Moshe Marvin Wolfson brings years of experience in software and digital solutions, with a strong record of driving growth, building client trust, and closing deals of all sizes. He has held senior roles at a trade finance fintech start up and Surecomp where he led global sales and implementation teams to great success. To celebrate his arrival, Moshe joined our “Intelligent Chain: 10 Questions in 10 Minutes” series where he shares his thoughts on sales, leadership, risk taking and more. Check out the interview below to get to know Moshe. Welcome to the team, we are excited to have you on board!! The Intelligent Chain: 10 Questions in 10 Minutes With Moshe Wolfson What inspired you to pursue a career in technology? "When I began university, I studied Mathematics with Computer Science as a minor. It was still a new subject, but I could see it had the potential to be a real game changer. We studied the abstract Turing machine, not realising at the time that Alan Turing was the man who broke the Enigma code. Later, when I watched the movie, The Imitation Game, I came to appreciate how revolutionary his work was. Over the past eight years, that same sense of inspiration has led me into the world of AI and digitisation."

News

Voices from Oii.ai: Episode Two

How do businesses stay ahead in a world of constant change? One answer is the digital twin. In this episode we explore how a digital twin is built, what it does and how it helps businesses make better strategic choices. By creating a continuous loop of optimisation, it frees up human experts to focus on decisions that matter most, guided by clear, real time insights. Stay tuned to hear how Oii.ai is helping organisations use digital twins to stay ahead.

News

The intelligent chain 10 questions in 10 minutes Niels van Naman our sales leader for Healthcare,Pharma & Life Sciences

10 Questions in 10 Minutes with Niels van Namen! Welcome to Oii.ai, Niels!We are excited to welcome Niels van Namen as our Sales Leader for Healthcare, Pharma and Life Sciences at Oii.ai. Niels brings extensive experience from leadership roles at IBM, UPS and DSV, with deep expertise in healthcare logistics, pharma supply chains and strategic transformation. His background spans engineering, consulting and global business development. Now he is helping our customers use AI to make smarter and faster supply chain decisions.Get to know Niels in this quick fire interview where he shares career insights, industry perspectives and thoughts on leadership and innovation.

News

Voices from Oii.ai: What is a Digital Twin

We are starting a new series, Voices from Oii.ai, where we share quick insights on AI, digital innovation, and the work we are doing at Oii.ai. Here is a short clip on digital twins: what they are, why they matter, and how Oii.ai is approaching them differently. Watch to get a glimpse of what digital twins can do!

News

You might hear the term probabilistic AI all the time... but do you actually know what it means?

In this short explainer video, our Co-Founder and Chief Product and Technology Officer Bob Rogers breaks it down in a simple and practical way. He explains how probabilistic AI helps supply chains make better decisions by accounting for uncertainty, risk, and the variability that exists in the real world.

Commentary

Enterprise AI Adoption Fears: What You Need to Know

In the world of AI, things are moving fast, and organisations that effectively apply new AI solutions will race ahead of their competitors. Those who hesitate will fall behind.When I work with enterprise executives to deploy AI-enabled products, their biggest challenge is their own Enterprise AI Fears.

Commentary

Navigating the Ocean Freight Crisis and How Businesses Can Respond

Oceans are vital to the way goods move around the world as they carry close to 90 percent of global trade by both volume and value. Almost everything we use in daily life travels across the ocean at some point whether it’s the phone in your hand, the clothes in your wardrobe, the medicine in your cabinet, or the car you drive it likely arrived by sea before it reached you. This system has always faced challenges, but in recent years, the pressures have intensified. Geopolitical tensions, shifting trade routes, and growing global demand have all contributed to rising freight costs and made international logistics even more unpredictable, disrupting global supply chains.

Commentary

The Intelligent Chain: 10 Questions in 10 Minutes with Tariq Korejo

What inspired you to move into sustainability and ESG-focused work?"I had this notion for some time that business world activity is becoming increasingly detached with the very surrounding in which it operates. We do not consider consciously the costs, short term and long term, that we incur on the very systems that create the enabling environment for business success. The link between impact and business growth / profit is broken.

Commentary

The Rise of The Strategic CFO

It is, perhaps, a contentious statement to say that all corporations are groupings of specialised silos, but it is also a fair one to make.Do silos create specialisation or does specialisation create silos?The aim here is not to criticise specialists or specialisation; we require experts in their field, qualified surgeons spring to mind, more so that specialised language and processes by default produce data that can only be interpreted and understood by the initiated.

White Paper

Understanding The Uk's Extended Producer Responsibility Scheme (EPR)

In the UK, a significant shift is underway in how packaging waste is managed. Since 2023, the government’s Extended Producer Responsibility (EPR) scheme has made businesses more accountable for the packaging they produce and supply, including covering the full cost of recycling. The goal is to encourage more sustainable practices and reduce the environmental impact of packaging waste. Previously, the UK followed the Producer Responsibility Obligations, introduced in 1997 to boost recycling. These helped increase packaging recycling rates to around 70%, with cardboard and paper reaching about 84%, and ensured national targets were consistently met. However, with the rapid evolution of production and consumer habits, the old system is no longer enough. The new EPR rules are designed to meet today’s environmental challenges and ensure producers take greater responsibility throughout the packaging lifecycle.

Commentary

Oii.ai: What are Recommendations to Apply?

At Oii.ai, we believe supply chain optimisation should never be a one-off project. It should be continuous, adaptive, and always tied to real results, especially in the volatile environment we are navigating today. That is why we developed RTA — Recommendations to Apply, a powerful feature of our platform that turns insights into real, continuous improvement.Once Optii has run its digital twin analysis and tested thousands of “what if” scenarios, RTA steps in to deliver clear, practical recommendations you can apply directly to your operations. From rebalancing stock to rerouting deliveries or adjusting lead times, RTA supports real-world action, not just analysis.

News

Oii Company Offsite

Last week, we brought the team together in London for our first ever company offsite. For two days, colleagues from across the world came together in person, some meeting for the very first time! As a remote-first company, opportunities to come together in person are incredibly valuable. There is nothing quite like sitting around the same table, sharing ideas, solving problems, and getting to know the people we usually see through a screen. We all know how valuable face-to-face time is. It helps build trust, spark fresh thinking, and strengthen the bonds that shape a strong team culture. At Oii.ai company culture is a priority. Bringing everyone together like this is a way for us to reconnect with the core of who we are and what we are building.

Commentary

Demystifying Ai with Bob Rogers: AI Agents

The fundamental role of executives is to work out what is most important, and what is not. That means we are constantly fighting our way through a barrage of buzzwords meant to catch our attention and influence our thinking. One of the buzzwords that is hitting all of us incessantly right now is “AI Agents.” I’m here to tell you that this is a buzzword that you should pay attention to.Let me explain. There is no doubt that the amazing capabilities of online AI services (like ChatGPT, Gemini, Co-pilot and others) to understand and generate text and images, to analyse and summarise large volumes of information, and to solve complex analytical problems, are changing how we conceptualise many of the challenges we face, but these are technologies. What enterprises need are solutions, which is where AI Agents come in. Agents are the apps of the enterprise AI world: Compact, targeted applications which can be assembled into the solutions that actually enable our organisations to get more done, more efficiently.

Media

The Intelligent Chain: 10 Questions in 10 Minutes with Miraal Malik

1. You have been building the operational foundations of how Oii.ai runs what has that looked like so far? What has been the most rewarding or challenging part?It’s been a fun experience overall – it looks like a lot of questions, from me and everyone else. A lot of theorising, strategising and philosophising which I could honestly do forever. It’s really rewarding to be able to work on problems that feel meaningful – like building what the next gen workplace looks like. Having your work be valued as well, its a great feeling. Doesn’t come without its challenges of course, because there are so many users and validators of the things I will work on so there is the pressure of being able to cater to everyones needs and to be thoughtful since it affects everyone else in the team.2. What motivated you to pursue a career in sales and business development ops?

Commentary

90 Days at Oii.ai with Our CEO Uzair Bawany

As I reach the first 90 days of my new venture, I take a pause to reflect on how things have gone and share some thoughts that I hope will help inspire all those in a similar position or considering it!As many of you know, I stepped away from Traydstream exactly one year ago, having completed a Series B raise of $21 million in late 2023.Building Traydstream from the ground up in 2017 to a team of over 300 people has been one of the most rewarding chapters of my career. Watching it grow from an idea into a global business has been something I am incredibly proud of, and while I now remain on the board and a proud shareholder, I knew I was ready to take on a new challenge.That’s why, in January, I joined Bob Rogers and the team as their new CEO to help scale up a business with a unique product — a powerful tool with some seriously smart people behind it, with a clear mission to make a meaningful and serious impact in the world of supply chain optimisation.

Commentary

Trump Tariffs: What They Mean for Your Supply Chain and How Optii Can Help

With Trump’s tariff changes, businesses are preparing for business shifts, sometimes acutely unaware of the potential impact to their entire supply chains. Tariffs — taxes placed on imported goods — impact manufacturers, distributors, and retailers by increasing costs and forcing companies to reconsider their sourcing strategies. Some businesses may attempt to pass these higher costs onto consumers, but in competitive markets, this isn’t always a viable option.Take U.S.-China trade, for example. In response to previous tariffs, U.S. businesses didn’t stop importing goods — instead, they shifted production to other countries such as Vietnam to avoid additional costs. As reciprocal tariffs are being implemented again, we can expect further shifts in global supply chains, requiring businesses to adapt quickly and efficiently.