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Replace Instinct With Evidence Backed Decisions

Published on

January 16, 2026

January decisions are often made too early, or too emotionally.

January is where costly habits show up:

• Discounting without understanding the cash trade-off

• Repeating buys before sell-through is clear

• Replenishing “just in case”

Instinct worked in peak. January requires precision.

Goldiilocks by Oii.ai helps retailers:

• Validate true sell-through before recommitting stock

• Set product-specific inventory targets, not blanket cover

• Test decisions across demand scenarios before acting

Replenishment becomes a controlled choice, not a gamble.

Replace instinct with evidence-backed decisions and improve post-peak precision.

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