1. What is a moment in your life or career that shaped your confidence more than you realised at the time?

Early in my career, I was a junior Art Director at an advertising agency when our biggest client asked for one director to join their off‑site product brainstorm. Despite being the most junior on the team, I was chosen to represent the agency, much to the surprise of some senior colleagues who had hoped to be chosen. That experience made me realise others saw potential in me long before I saw it in myself.

2. When you are translating complex product capability into boardroom language, what is your go-to rule for keeping it clear without dumbing it down?

My go‑to rule is simple: lead with the decision, not the technology. I start by understanding what the executive is trying to decide and the trade‑offs that matter to them. Then I explain the product in clear, jargon‑free language as the tool that makes that decision safer and faster. I anchor the conversation in the outcomes executives care about most: service, cost, cash, and the confidence level behind the decision.

3. What first pulled you into the intersection of supply chain and storytelling?

When I started looking into Oii.ai, my research quickly made it clear that the Goldiilocks platform is designed to give people in relentlessly high‑pressure roles something they rarely get, genuine relief. It cuts through the noise, lifts mental load, and solves problems people had resigned themselves to living with. That combination of purpose and innovation felt powerful, and I knew instantly that I wanted to help tell that story.

4. What kind of feedback do you secretly love getting and what kind do you find hardest to hear?

I really value feedback from our sales team, especially when they feel I have represented the product well or captured a concept accurately. The hardest feedback to hear is anything negative, simply because I care deeply about my work. But even then, it is an opportunity to grow, and I am always open to learning.

5. What is a small ritual or habit that keeps you grounded when things get hectic?

I thrive in high-pressure situations so pile on the caffeine and keep going!

6. What is something you are curious about right now that has nothing to do with work?

I am curious about a lot of things like why we have explored more of outer space than our own oceans, and what undiscovered ecosystems lie in the deep sea. I also find myself wondering about everyday mysteries, like what is in cockroach spray that can take out something resilient enough to survive a nuclear blast.

7.  What is a personality trait you have had to learn to manage as you have grown professionally?

I am naturally quite direct, but I learned early in my career that bluntness isn’t always well received. Over time, I have developed a more diplomatic approach while still staying true to my style.

8. Who (or what) has influenced your thinking recently (a leader, framework, book, podcast, or idea)?

Most recently, it was Niels van Namen , our Sales Lead for Healthcare, Pharma, and Life Sciences. Before I began working on the healthcare marketing plan, he walked me through an hour‑long presentation on the healthcare system and its supply chain. It was a genuine eye‑opener and fundamentally reshaped my opinion on the entire sector.

9.  What is the one thing that has surprised you most about Oii?

What surprised me most is how consistently humble, helpful, and welcoming everyone is, from the C‑suite to the interns. It genuinely feels like a family. The level of humility across such an accomplished team was the biggest surprise for me.

10. If you could invite anyone, dead or alive, to a private dinner party, who would it be?

Definitely my father. We lost him to covid 6 years ago and I would love the opportunity to just sit in his calming presence again, know that he is okay, and maybe ask a question or two about what happens on the other side.