We are thrilled to welcome Moshe as Sales Head – Europe. 👏 Moshe Marvin Wolfson brings years of experience in software and digital solutions, with a strong record of driving growth, building client trust, and closing deals of all sizes. He has held senior roles at a trade finance fintech start up and Surecomp where he led global sales and implementation teams to great success.

To celebrate his arrival, Moshe joined our “Intelligent Chain: 10 Questions in 10 Minutes” series where he shares his thoughts on sales, leadership, risk taking and more. Check out the interview below to get to know Moshe. Welcome to the team, we are excited to have you on board!!

The Intelligent Chain: 10 Questions in 10 Minutes With Moshe Wolfson

1. What inspired you to pursue a career in technology?
2. "When I began university, I studied Mathematics with Computer Science as a minor. It was still a new subject, but I could see it had the potential to be a real game changer. We studied the abstract Turing machine, not realising at the time that Alan Turing was the man who broke the Enigma code. Later, when I watched the movie, The Imitation Game, I came to appreciate how revolutionary his work was. Over the past eight years, that same sense of inspiration has led me into the world of AI and digitisation."
3. How has your experience as a computer professional influenced the way you approach sales today?
4. "In the first part of my career I developed and implemented products, which taught me that if a client truly sees the value of a solution, price becomes less important. The key is to help the client recognise that value, which makes the sales process smoother both against competitors and internally from a budget perspective. For the same reason, before joining a new company I always want to be fully convinced of the value of what I am selling."
5. You have sold complex digital solutions, what is your formula for building trust with clients and keeping deals moving?
6. "Building trust is the key to both successful sales and implementation... Once the client is confident in the approach, it goes a long way towards building trust and keeping the deal moving."
7. Sales comes with plenty of “no’s”. Can you share how you have turned a tough rejection into a long-term win?
8. "The sales process can be long with many ups and downs and "no's". ... The client came back four weeks later, signed our contract, and then asked if we could build this additional feature for them in parallel."
9. What is the most valuable lesson you have learned from managing global teams?
10. "I have learned the importance of hiring sales professionals with experience in selling software solutions who can work independently while managing the sales process and collaborating with a strong pre sales team..."
11. Looking back at big career moves, what is one risk that truly paid off?
12. "The biggest risk was moving from a computer professional role into sales... Looking back, I think most people who know me would agree it turned out to be a very well calculated risk."
13. What is the best piece of advice a mentor ever gave you?
14. "One of my former bosses told me that Napoleon preferred lucky generals over brilliant generals... Since you cannot win every opportunity, he always made sure we focused on executing properly and learning from the outcome."
15. If you weren’t in sales, what career path do you think you would have pursued?
16. "I would most likely have become a dentist like my father. But my interest in computers led me down the path of becoming a computer professional, which eventually opened the door to a career in sales."
17. If you could go back and give your younger self one piece of career advice, what would it be?
18. "I would tell myself to be more patient with the sales process and to accept that some decisions are beyond your control... Understanding this gave me a more relaxed approach to both winning and losing."
19. If you could invite anyone, dead or alive, to a private dinner party, who would it be?
20. "That is an easy one. My grandfather, who passed away at 101... but I would love to sit down with my great-great-grandfather and hear more about what Europe was like during that time.”

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